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The
Docksteader family
business had its naissance
with the arrival in
Vancouver of Peter
(Wilfred) and Violet
in 1928. They relocated
from their home in
Grand Forks, where
Peter had worked as
a bicycle and car
mechanic. Starting
out as service manager
with the Begg Motor
company, he went on
to run his own shop
in the early 30s.
Hard times. Labour
was bartered for food
and services; but
the family persevered
and survived those
lean years. Peter
then went to work
for Len Ferris, and
when the war came
along he was frozen
in his position despite
a desire to serve
his country in the
military. When peace
returned he revived
his own business,
and in 1947 son Don
came to work, cleaning
the shop, at the age
of 16.
The
fledgling operation
quickly expanded to
include retail auto
sales, taking on the
Standard Vanguard
line, including Triumph.
In 1953 they became
the dealer of two
grand old makes, Studebaker
and Packard. Both
now defunct, but leaving
fond memories of another
era.
As the market changed
with the demise of
the old names, the
Docksteaders were
approached about handling
a new line. In 1958
they became the second
Volvo dealer in Canada.
Business went well
handling this product
in its infancy, and
in 1971 they opened
a new facility at
Terminal and Main.
There was some opposition
to that choice of
location. As Don says,
"We earned the
nickname of Terminal
Motors because no
one thought it would
last." Last it
did, and as the Volvo
name came to signify
quality and durability
the family business
grew and prospered.
Having
taken over sole ownership
in 1971, Don spent
the ensuing years
cementing the reputation
that the company enjoys
to this day. In 1981
he undertook a challenge
that put both him
and the dealership
in the Volvo Hall
of Fame in Sweden.
Meeting the world
president of Volvo,
he was asked if he
could sell 1,000 new
Volvos in a year -
yet to be accomplished
by any North American
dealer. Selling 500
to 600 a year at the
time, he responded,
"you promise
me the cars and I
promise we'll sell
them." On New
Year's eve 1982 Don's
sales manager called
him with the results
- 1056 delivered.
In
the mid-1980s they
moved to the current
location, and as the
business continued
to grow Don's son
Paul joined the company
as president. 1993
saw the acquisition
of the Subaru franchise,
which has been a highly
successful and welcome
addition to their
product line. As chairman,
Don still spends all
his free time in the
office keeping close
touch with the daily
goings-on of this
vibrant and progressive
enterprise. Fondly
referred to as "The
Viking" by his
staff, Don Docksteader
displays a love of
the business and a
sense of fair play
that can only mean
further good fortune
for Docksteader Motors.
For
more information,
visit their web site
at www.dondocksteader.com
call 604-325-1000,
Toll free 1-800-663-3359
or visit them at 8530
Cambie Street (at
SW Marine Drive) in
Vancouver, BC. |